Free Chrome Extension

Stop overspending
on Google Ads

Real-time budget pacing indicators for every campaign. See who's on track, who's ahead, and who's about to blow through budget — all inside Google Ads.

Add to Chrome — Free Free forever · No login required
Campaign Budget Pacing Cost Projected
Brand — US Search $85/day 72% $1,847 Proj: $2,490
Generic — High Intent KWs $200/day 114% $4,612 Proj: $6,921
Competitor — Conquesting $150/day 138% $4,190 Proj: $6,285
Retargeting — Cart Abandon $50/day 65% $825 Proj: $1,238
The Problem

Google can spend 2x your daily budget.
Every. Single. Day.

Since March 2026, Google aggressively spends 100% of your monthly limit — even with limited ad scheduling. That means up to 38% more spend per active day. Most PPC managers only catch overspend after it's too late.

2x
Max daily overspend allowed by Google
38%
Extra spend per active day with scheduling
$0
What Google refunds for overspend risk
Features

Everything you need. Nothing you don't.

Three focused features that solve the pacing problem — right inside Google Ads.

Real-Time Pacing Bars

Green, yellow, or red indicator next to every campaign. See instantly whether you're on-pace, ahead, or about to overspend. Updates automatically as Google Ads re-renders.

Projected Monthly Spend

Each campaign shows a projected end-of-month total based on current run rate. No more spreadsheets — the math happens in real time, right where you need it.

Overspend Alerts

Browser notifications when any campaign crosses your threshold. Configurable from 10% to 25%. Checks every 30 minutes so you catch problems before they become expensive.

Comparison

Same insight. Fraction of the price.

Budget pacing tools shouldn't cost more than your ad spend.

Tool Price Pacing Bars Projected Spend Alerts In-Platform
AdPacer $0 – $14/mo ✓ ✓ ✓ ✓
TrueClicks $49/mo ✓ ✓ ✓ ✗
Optmyzr $129/mo ✓ ✓ ✓ ✗
WordStream $299/mo ✗ ✓ ✓ ✗
Pricing

Start free. Upgrade when you need to.

Free

$0 / forever

Perfect for freelancers managing a few campaigns.

  • Up to 3 campaigns
  • Real-time pacing bars
  • Projected monthly spend
  • Browser notifications
Install Free
Most Popular

Pro

$14 / month

For PPC managers running multiple campaigns.

  • Unlimited campaigns
  • Everything in Free
  • Priority support
  • Custom alert thresholds
Get Pro

Agency

$29 / month

For agencies managing multiple client accounts.

  • Everything in Pro
  • Multi-account support
  • PDF pacing reports
  • Team sharing
Get Agency
500+
PPC managers trust AdPacer to protect their ad budgets
FAQ

Frequently asked questions

Is AdPacer safe to use?
Yes. AdPacer only reads data that's already visible on your Google Ads screen. It doesn't access the Google Ads API, doesn't require login, and doesn't send any data to external servers. Everything is processed locally in your browser.
Does it access my Google Ads account data?
No. AdPacer reads the campaign table that's already displayed in your browser — the same data you see on screen. It never connects to the Google Ads API and never accesses anything beyond what's visible on the page.
How does the pacing calculation work?
AdPacer uses Google's own 30.4x monthly budget formula. It compares your actual spend against where you should be based on the day of the month. If you've spent more than expected, the bar turns yellow (10-20% over) or red (20%+ over).
Will it slow down Google Ads?
No. AdPacer uses a lightweight MutationObserver with debouncing. It only processes data when the campaign table changes and adds minimal DOM elements. The performance impact is negligible.
Is there a free plan?
Yes. The free plan includes all core features (pacing bars, projected spend, alerts) for up to 3 campaigns. No credit card required, no trial period — free forever.

Know your pacing before Google decides for you.

Install AdPacer in 10 seconds. See your budget status instantly.

Add to Chrome — Free